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Survey assessing image and brand of SAWACO

From October 18 to December 18, 2017, PDDC consultants collaborated with PYRENALIA contractor to conduct SAWACO’s image and brand assessment survey in October, November and December 2017 at the Corporation. SAWACO and 13 member units. The total number of samples is 8,000, of which 7,880 are quantitative and 120 are qualitative.

The survey results have comprehensively assessed issues related to awareness, emotions, attractiveness of SAWACO brand as well as the status of brand building and development. The survey results also mentioned about organization, human resources, opportunities and challenges on image and brand development of SAWACO. All are aimed at long-term and sustainable business development, and are compatible with the equitization process, supporting the development of smart cities in Ho Chi Minh City.